Stands and events | City: Milan, Italy | Designed by: Zorrozua y Asociados
The aim of the design was to stand out the Pavilion among those around it thanks to its façade, creating an emotional connection with traditional and unique elements of the country. Graphic designs from the Otavalo’s region fabrics were adapted and updated to achieve this.
The Kriskadecor anodized aluminium chain cladding of the façade is divided in four faces with an average height of 9 meters, reaching up to 10,5 meters at certain points. The Northern and Southern faces measure 25,4 meters in width and, the Eastern and Western, 15 meters each., This huge metallic structure is possible thanks to the lightness of the material. The sunlight and the lighting planned to the smallest details enhance the completely successful final effect.
The range of yellow, red, lilac, blue and green colours used, represents the colourful regions of the country, its population, landscape, craftwork, ethnic groups, cuisine and cultural expressions, which are also summarized in its logo and its motto “Ecuador Ama La Vida”.
ZORROZUA Y ASOCIADOS, design consultants with a wide experience in several sectors, carried out the project design and management of the pavilion.
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